New Festive Narrative

Generations of Beauty

The Golden Thread of Time traces how Chinese homes evolved from enamel mugs to jade-lit lofts—while Age Perfect keeps every generation luminous.

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Jade-lit living room

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Living Timeline

The golden thread moves through every home

Each era reveals a Chinese household object that carried love, care, and L'Oréal Paris rituals across generations.

1970s Home

Tea steam, enamel mugs, whispered care

A mother wipes condensation from a midnight-blue enamel mug while she tucks away her L’Oréal serum. Beauty is shared quietly, like the steam that ties aunties, daughters, and grandmothers together.

Key object — Enamel Mug

Suggested ritual: 1 Age Perfect item(s)

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Enamel Mug

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1990s Home

Floral sofas and festival phone calls

A living room covered in rose-print cushions glows under a single lamp. Gifts travel by train, skincare jars arrive as proof that distance can be softened by gold light.

Key object — Floral Sofa

Suggested ritual: 1 Age Perfect item(s)

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Floral Sofa

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2000s Apartment

Porcelain vanity trays and first paychecks

A daughter arranges porcelain trays beside her first apartment mirror. She keeps a jar aside for her mother, threading gratitude through every festive visit.

Key object — Porcelain Tray

Suggested ritual: 1 Age Perfect item(s)

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Porcelain Tray

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Modern Penthouse

Matte ceramics, ambient jade screens, mindful glow

A granddaughter lights soft amber panels that reveal ceramic silhouettes. The golden thread becomes a ritual table where science meets memory and every gift is a promise.

Key object — Contemporary Ceramic Vase

Suggested ritual: 1 Age Perfect item(s)

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Contemporary Ceramic Vase

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Golden reminder

“Skincare becomes a quiet conversation between generations, a modern act of devotion.”

Invite relatives to gather around a luminous vanity and share Age Perfect gifts.

Generations of Beauty

The Golden Thread of Time

L'Oréal Paris celebrates intergenerational care through ritual skincare moments shaped by China's evolving homes.

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